WULF X FITNESS JAIPUR’S MOST BADASS GYM BRAND — UNLEASHED BY SCRAPPY COCO

💪 The Brief:

New gym. New energy. Zero digital presence.

Wulf x Fitness had the space, the gear, and the grind — but it needed a brand voice as strong as its deadlifts.

Enter: Scrappy Coco.

We didn’t just do “fitness marketing.”

We turned sweat into a social media movement. 🔥

📈 The Growth, Lifted:

👥 1500+ members within 12 months

💸 Profitable within Year 1

🔁 2.5x revenue growth month-on-month

🏆 Now counted among Jaipur’s leading fitness clubs

📍 From zero presence → every local fitness creator now tags us

🎯 Why It Worked:

✅ Aggressive + Aesthetic – Our designs flexed hard. So did our captions.

✅ Community-led, not just coach-led – Every member became a mini-brand ambassador.

✅ Built a lifestyle, not just a location.

🧠 Scrappy Takeaway:

You don’t “run ads” for a gym.

You build hype, hustle, and a cult.

Wulf x Fitness isn’t just a gym anymore.

It’s a movement with muscles.

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