🏡 The Property:
Tucked away in Jaipur, Rawstones Villa was a hidden gem with boho-chic aesthetics and tropical architecture — but no one knew it existed.
Our job?
Make people believe Bali just opened a villa in Rajasthan.
And make them book it like it’s trending. ✨
📲 The Strategy:
- Launched Rawstones exclusively under the Namli Hospitality social umbrella
- Produced 5 high-conversion reels with the theme:
“This isn’t Greece, Phuket, Bali etc—— This is Jaipur’
- Focused on aspirational escapism: hammocks, palm shadows, floating breakfasts, and lazy poolside mornings
- Used soft soundscapes + fast-cut visuals to optimize retention
- Posted with clean but scroll-stopping captions — no gimmicks, all good vibes
💥 The Results:
🎥 5 reels = 2 Million+ organic views
💬 5000+ comments across posts
🔁 30K+ shares
💾 35K+ saves (hello vision boards!)
✉️ 1000+ organic DMs & booking queries
📈 5K+ organic followers added to Namli Hospitality’s profile
🧠 Why It Worked:
✅ Visual dissonance = instant intrigue (“This is in Jaipur?!”)
✅ Content was made for the algorithm and the aspirational millennial alike
✅ No paid boost — just pure tropical temptation + smart creative strategy
🌿 Scrappy Takeaway:
A well-shot reel is one thing.
A reel that makes you pack your bags is another.
With Rawstones, we didn’t just market a villa —We sold the fantasy of Bali at brunch distance.
