🏡 The Backstory:
Heli Pushkar wasn’t a blank slate. It already existed as a boutique stay.
But the brand wanted more than just “pretty rooms.”
The goal:
Re-launch as a destination farmstay — rooted in Pushkar’s landscape, local flavors, and experiential living.
🎯 The Scrappy Mission:
We pivoted the narrative from rooms-for-stay → farm-for-experience.
Our storytelling revolved around:
- Culinary experiences 🍲 (from farm-to-table cooking to traditional thali spreads)
- Local immersion 🎶 (folk music evenings, pottery sessions, camel cart rides)
- Adventure & nature ⛰️ (treks, sunrises, and open-air yoga)
- Slow living 🌿 (long brunches, barefoot gardens, rustic yet luxe visuals)
📲 The Execution:
- Re-designed content strategy: “Not just a stay, but a story.”
- Highlighted experiences > interiors through reels, carousels & blog-style captions
- Onboarded local creators & travel storytellers for authentic amplification
- Created visual IPs: “A Day at Heli”, “Farm-to-Fork Diaries”, “Pushkar Like a Local”
- Optimised GMB + Airbnb listings with fresh experiential visuals
📈 The Results:
📍 Established as Pushkar’s leading farmstay within months
🎥 Reels & stories clocked high organic reach with strong shareability
✉️ Consistent flow of experience-driven queries & long-stay bookings
📈 Noticeable growth in occupancy + direct bookings (reducing OTA dependency)
🧳 Positioning achieved: “Heli is not just a farmstay, it’s Pushkar in a microcosm.”
🌿 Scrappy Takeaway:
A re-launch isn’t about repainting a brand.
It’s about re-rooting it.
With Heli Pushkar, we planted the seeds of experience — and grew a farmstay that now sets the benchmark in Pushkar. 🌞
