NUTMEG ART CAFÉ — WHERE ART MEETS APPETITE

📍 JAIPUR ➕ PUSHKAR

☕ CURATED. PAINTED. SCALED.

🌱 The Origin Story:

When we first walked into Nutmeg Café, it was more poetry than profit. A cozy café with art in its soul — but it needed direction, footfall, and brand muscle.

Cue: Scrappy Coco.

Part creative partner. Part business therapist. All heart. ❤️

🚀 The Journey (So Far):

✅ 10x revenue growth since launch

✅ Second branch opened in Pushkar

✅ 300+ events curated (yes, we counted)

✅ 3 art workshops/week — every single week, for 2 years straight

✅ Community-building campaigns, influencer walk-ins, & local artist collabs

✅ We didn’t just market Nutmeg.

✅ We built a lifestyle ecosystem around it.

🎨 What We Did:

• Designed their brand identity (from vibe to visual to voice)

• Planned weekly event IPs: Sip & Paint Sundays, Live Music Fridays, Kids’ Art Camps, Clay & Chai Evenings

• Ran their digital growth engine – Instagram content, ad strategy, and GMB magic

• Collaborated with 50+ artists for cross-promotions, exhibitions, and installations

• Built loyalty & recall with quirky offline collaterals (think hand-doodled bills, art trivia coasters, and themed table toppers)

🧠 Why it worked:

✅ We didn’t sell coffee. We sold experiences.

✅ We made the café Instagrammable and intentional.

✅ We turned “event fatigue” into “can’t-miss” FOMO.

Scrappy Takeaway:

You don’t just grow a café.

You grow culture.

Nutmeg Café is proof that when strategy, design, and soul collide — magic (and profits) happen.